Schmitt takes helm of SimplyLEDs as company plans next pivot


Originally published in LEDs Magazine

Stephan Schmitt transitions to CEO position, succeeding founder Bob Deely, who will resume his role as CTO for the commercial & industrial LED lighting company.

SimplyLEDs President Stephan Schmitt has transitioned to CEO, succeeding founder Bob Deely, who has resumed his role as chief technology officer for the company, which designs and builds high-performance LED lighting for commercial and industrial applications.

Schmitt, who was one of the company’s initial investors and board members, said the move is a long-planned succession.

Deely, who earned a master’s degree in electrical engineering at Stanford University, and fellow former Hewlett Packard engineers founded SimplyLEDs in 2010 in a garage. Early on the company pivoted from creating LED signs to designing and manufacturing LED luminaires and retrofit kits for large interior and exterior spaces, such as warehouses, factory floors, parking garages, parking areas, roadways, and walkways. It is based out of an ever-expanding and currently 25,000-square-ft. factory in Idaho’s capital city, Boise.

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